Did anyone else get the catalog for the new L.L. Bean Signature Collection? Holy cow! L.L. Bean is going chic! No longer just plaid and parkas, the new collection has pencil skirts, wrap dresses and stacked heels. I think the Signature line is L.L. Bean’s attempt to reach demographic that they’ve been missing. So far they’ve got me.

The bags in the Signature Collection have classic L.L. Bean style with an updated look–washed canvas, nubuck, and leather with boat rope handles that definitely follow the current nautical trend.

Until April 26 they are offering a free $10 gift card with any purchase of $50 or more.